Notes

Who calls AI "SI"? A running tracker

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On 29 September 2026, a US executive order told federal agencies to say “Super Intelligence”, or SI, instead of “artificial intelligence”. Same technology, new label. (What the order says, and what it means for Australia is a separate explainer.)

This page tracks who has followed. Each line links to what we actually read, with the date. We update it as things change; the “last checked” date is at the top.

Key: Uses SI: has switched. Mixed: uses both. Not using: still says AI, no statement either way. Said no: has said it won’t switch.

In short (as of 14 October)

  • The US federal government is switching, unevenly. Its own front page still says “AI”.
  • Elon Musk’s companies have switched their branding. Most other big tech companies haven’t.
  • California has said no, and Japan’s prime minister says not right away. Australia, the UK, the EU, Canada and China carry on saying AI.

US government

Who Status What we found
White House Mixed Its X account on 13 October: “America is in a race for Super Intelligence.” Its home page on 14 October still said “Lead the World in AI”.
AI.gov Uses SI Now redirects to SI.gov, “America’s Super Intelligence Initiatives”.
Department of Justice Uses SI A 13 October press release uses “super intelligence” throughout. An internal memo says the term should extend “to court filings when appropriate”, Reuters reported. We haven’t seen the memo itself.
NIST Uses SI Its AI standards centre is now CAISSI, the Center for Advancing Innovation and Standards for Super Intelligence. The old address redirects.
Department of Energy Mixed The Genesis Mission page mentions Super Intelligence, but the body text still says “harness AI for breakthroughs”.

Other governments

Who Status What we found
California Said no Executive Order N-10-26, 30 September: state agencies “shall refer to Artificial Intelligence and AI as ‘Artificial Intelligence’ and ‘AI’, notwithstanding any rebranded or different terminology used by the federal government”.
Japan Not right away Prime Minister Takaichi told parliament on 8 October that “AI” is the common term in government documents and academic papers, and that replacing it all with “SI” right away would be difficult (ANN report, our translation).
United Kingdom Not using The AI Security Institute, 12 October: “keep AI development safe”.
European Union Not using Executive Vice-President Henna Virkkunen, 9 October: “the Scientific Panel on AI”.
Canada Not using AI Minister Evan Solomon, 13 October: “the Regional Artificial Intelligence Initiative”.
China Not using The foreign ministry kept saying 人工智能 (“artificial intelligence”) at its 8 October briefing.

Australia

Not using. We found no statement on the new term from the Australian Government. Ministers carry on saying AI:

  • Prime Minister Anthony Albanese, 13 October: “Productivity presents an enormous opportunity through AI”.
  • Industry Minister Tim Ayres, asked about Trump on 1 October: “the approach of the Albanese Government is to legislate mandatory Artificial Intelligence Standards.” He didn’t comment on the name.
  • ABC News uses “superintelligence” only when quoting the US, in quotation marks, as in this 14 October story.

Companies

Who Status What we found
SpaceXSI (formerly xAI) Uses SI, brand only The privacy policy updated 11 October starts: “At SpaceXAI LLC (“SpaceXSI”…)“. So the brand changed; the legal name in that document did not.
Tesla Uses SI Its AI account is now @TeslaSI, “Tesla Super Intelligence”, per Musk’s 10 October post.
Salesforce Mixed CEO Marc Benioff posted “AIForce is officially SIForce” on 9 October. On 14 October the company’s own announcement page still said AIforce.
NVIDIA Mixed An 8 October press release quotes Jensen Huang on “advanced Super Intelligence”, and describes NVIDIA as “the world leader in AI” a few lines later.
Microsoft Mixed CEO Satya Nadella used “Super Intelligence” throughout a 10 October essay. The official Microsoft blog had no SI on 14 October.
Meta Not using SI Uses its own existing term, one word: “personal superintelligence”. That is a different idea from the government’s SI.
OpenAI Said no, to a rename Sam Altman said on a podcast the company has “no plans” for a name change, Fast Company reported. OpenAI’s own posts still say AI, for example on 6 October.
Google Not using Still “AI”, for example on 13 October.
Anthropic Not using No SI on its news page on 14 October.
Amazon Not using “Physical AI”, 9 October.

Something we missed?

If you’ve seen a government, agency or company switch, or refuse, send the link to [email protected]. We add it once we’ve read the source ourselves.

Sources